What is “business etiquette” and what distinguishes it from the “international protocol”?

Business etiquette is a combination of norms regarding specific behavior at the working place.
International protocol is a code of conduct with business partners from different countries.

Professional businessmen know that success can be achieved through perspicacity as well as through the impression that you leave on other people. The seminars on business etiquette will teach you how to leave a strong positive impression on the people around you.



Is there a main rule in “business etiquette”?

The golden rule is: “Treat other people the way you would like to be treated”.



Why is learning information in the field of the international protocol so important to you?

To fully appreciate local customs and traditions in a foreign country means to show respect to your hosts. This kind of behavior is the basis of forming good personal relationships which later leads to good business relationships.



What are cultural differences usually based on?

We can find cultural differences in every aspect of our lives:
In different attitudes toward gender, in organizing and conducting business meetings, in negotiations, handshaking, in personal introductions, in business card exchanging, in the choice of presents and the way you offer them, in dress code, in gestures, in the etiquette of official dinners, in the way people entertain their business partners, in different topics of conversation, in humor and in different superstitions and so on.